Add Product Reviews to Your Shopify Product Page

November 8, 2026

Shopify's Product Reviews app shut down on May 6, 2024, so every store now needs a third-party review app. Judge.me is the best free starting point, with unlimited reviews and photo and video on the free plan, and a flat $15 a month for the paid plan. Install it, turn on the app embed, and add the reviews block to your product template.

Shopify's own app is gone

Shopify used to ship its own free Product Reviews app. It does not anymore. The app was sunset and delisted, and it stopped working on May 6, 2024. If your theme still has its widget, the reviews stopped showing, and the widget is now an empty space on your product page.

Shopify does run Shop product reviews inside the Shop app, which can also show reviews from supported partner apps, but those reviews do not appear on your own theme's product pages. For reviews on your own store, you need a third-party app, and Shopify pointed merchants to five when it shut its own app down: Judge.me, Loox, Okendo, Stamped, and Yotpo. The choice among them is about price, features, and how you collect reviews, not about whether you need one.

The good news is that the third-party apps are better than Shopify's old one was. They collect photo and video reviews, they send review requests automatically after delivery, and they show rich snippets in search results, which the old app did not do well. The bad news is that they cost money, or they cost effort, and the free plans all have limits.

Which app to choose

Judge.me is the best starting point for most stores. Its free plan includes unlimited product and store reviews, unlimited photo and video reviews, review widgets, carousels, Google reviews sync with rich snippets, and syncing with the Shop app, all with Judge.me branding. Its one paid plan, Awesome, costs $15 a month flat, at any volume, and adds Google Shopping sync once you have 50 reviews and a Merchant Center account. It is Shopify-only now, having closed its other platforms between October 2025 and January 2026, but for a Shopify store that is not a limitation.

Loox is the best choice if photo reviews are the priority. It is free until 500 total orders, and it is built around visual reviews, with a strong widget for showing customer photos on the product page. Yotpo is free up to 50 orders a month, and it is the most feature-rich, but it gets expensive fast as the store grows. Junip and REVIEWS.io also have free plans, with different limits.

The choice should be made on the free plan's limits, not the feature list. A store doing 100 orders a month will outgrow Yotpo's free plan in two weeks and Loox's in five months, while Judge.me's free plan has no order limit. A store doing 20 orders a month will never hit any of those limits, and the choice is about which widget looks best on the product page.

Installing it, step by step

Install the app from the Shopify App Store, then turn on its app embed in the theme editor, under App embeds. Then add the app's reviews block to every product template you use, in the theme editor, under the product page sections. That is the whole installation, and it takes ten minutes. The app's documentation will have the exact steps for its own widgets, but the pattern is the same for all of them: install, enable the embed, add the block.

Then set up the review requests. The app should send a request automatically after delivery, usually 7 to 14 days after the order arrives, when the customer has had time to use the product. Ask for a photo, because a photo review is worth more than a text review, and ask a specific question, not just how was it, because a specific question gets a specific answer.

And import your old reviews, if you have them. If you were on Shopify's old Product Reviews app, export the reviews and import them into the new app before you uninstall the old widget. If you were on another app, most review apps can import from Yotpo, Loox, Amazon, Etsy, and the others, and the import is worth doing, because a product page with zero reviews is worse than a product page with no review section at all.

Getting customers to actually leave reviews

The hardest part is not the app, it is the ask. A review request sent at the wrong time, with the wrong wording, will be ignored, and a store with a review app and no reviews is a store that paid for an empty widget.

Send the request after delivery, not after purchase, because the customer cannot review a product they have not received. Make it easy: one tap to leave a star rating, and an optional photo upload, not a form with ten fields. And offer something in return, not a bribe, but a reason: a discount on the next order, or entry into a monthly draw, or simply a thank you that feels genuine.

Then display the reviews well. A review section buried at the bottom of the product page, below the fold, might as well not exist. Put the star rating near the buy button, where the customer sees it before they decide, and put the full reviews below the product description, where the customer who wants detail can find them. The trust badges guide covers the other trust signal on the product page, and the product badges guide covers the visual cues that work alongside reviews.

Frequently asked questions

Does Shopify have a built-in product reviews app?

Not anymore. Shopify's Product Reviews app shut down on May 6, 2024, and its App Store listing says it is no longer available. You need a third-party review app such as Judge.me, Loox, Okendo, Stamped, or Yotpo, or another review tool, to show reviews on your product pages.

What is the best free review app for Shopify?

Judge.me has the most generous free plan: unlimited product and store reviews, unlimited photo and video reviews, review widgets, carousels, and Google reviews sync with rich snippets, all free with Judge.me branding. Its one paid plan, Awesome, is $15 a month flat at any volume.

How do I add reviews to my Shopify product page?

Install a review app from the App Store, turn on its app embed in the theme editor, and add the app's reviews block to every product template you use. Then set up automatic review requests to go out 7 to 14 days after delivery, when the customer has had time to use the product.

How do I get customers to leave reviews?

Send the request after delivery, not after purchase, make it easy with a one-tap star rating and an optional photo upload, and offer a reason to respond, like a discount on the next order. Put the star rating near the buy button and the full reviews below the product description.